Naturo Vita Slimming Probiotics

Neighbour Co. was engaged to define and elevate the brand identity for Naturo Vita, a new entrant in Vita Green Health Products' portfolio. To articulate the brand DNA of naturality and trustworthiness, our solution centered on a meticulously crafted workmark logo, where the typographic selection became paramount in conveying these essential attributes. The resulting identity provides Naturo Vita with a distinctive and ownable presence in a competitive market, establishing a foundation for long-term brand recognition.

Extending the brand's visual language to its new product line, Neighbour Co. developed a comprehensive packaging system for Naturo Vita's Slimming Probiotics. The design strategy focused on conveying the product's essence while strengthening the brand's recognisability through the consistent application of visual elements, customised Chinese type design and packaging layout.

The resulting packaging solution delivers a strong shelf presence and enhances the impression in consumers' minds. A clear hierarchy of information was established, ensuring that product benefits and usage instructions are easily understood. By harmonizing brand consistency with clear product categorization, Neighbour Co. has created a packaging system that not only improves the product's overall presentation but also reinforces the brand proposition of Naturo Vita.