Who spilled the sauce? 

K11 is the name known for pioneering the world’s first Museum-Retail concept, a hybrid model that integrates art with commerce. Building on K11's brand equity as a cultural retail destination, Neighbour Co. partnered with Noah Workshop and Degöose to boost up the brand's positioning by curating Hong Kong's first-ever spicy culture experiential exhibition. 

K11 Hong Kong  |  2023