Knowledge is Formless

Genmi is a student-focused AI app that empowers learners with personalised study experiences, creating AI-generated study materials in formats tailored to their needs. 

Neighbour Co. was tasked with developing the brand concept, "Knowledge is Formless," and designing the visual identity system that brings it to life. This concept emphasises that knowledge itself doesn't have a fixed, concrete format or structure, which crystallises one of the app's AI features: transforming traditional learning formats like lecture notes and textbooks into flashcards, multiple-choice practices, exam questions and many more. All of these are organised into PDF files, making study experiences easy and fun.

OAO Hong Kong  |  2025