Essence Collection

Neighbour Co. was entrusted by Chow Sang Sang Group to develop the brand strategy and identity system for their new Gold Collection, a line of minimalist, timeless, and versatile jewelry designed for effortless elegance in everyday life. To launch the collection across the Greater China market, the project scope included brand naming, concept writing, identity design, graphic asset creation, and art direction.

The name "Essence 永" captures the collection's design ethos of simplicity and timelessness. It reflects the idea of distilling beauty down to its purest and essential form. "Essence" represents jewelry that transcends trends, seamlessly integrates into everyday life, and embodies a refined and enduring appeal. 

The minimalist wordmark accentuates the collection's essential beauty and modern sophistication. The cohesive brand identity system further reinforces this narrative through organic textures, a refined color palette of soft neutrals and warm gold tones that evoke understated luxury. The result is a collection that not only showcases the beauty of gold but also tells a story of practicality and elegance in the modern world. 

Chow Sang Sang Holdings International Limited  |  2025