Emphasis Manon Collection Regional Brand Campaign
Emphasis Manon Collection Regional Brand Campaign
Neighbour Co. was commissioned to develop the master creative for the Emphasis Manon Collection brand campaign, centered on the concept of "Formlessness."
Inspired by the fluid shapes of the new collection, the creative vision of the campaign posits that the formless state signifies unbound potential, from which Multifaceted Beauty ultimately arises.
This unifying motif ensured brand consistency across the entire Greater China market, successfully translating the core idea into a multitude of physical and digital assets for the Christmas season, including key visual, window display, shop fixture, PR gifts, seasonal greetings, digital advertising and more.
Visual adaptations and product renderings were executed by external parties arranged by client.