Emphasis Lunar New Year Regional Brand Campaign 

Neighbour Co. was commissioned to develop the master creative for the Emphasis Lunar New Year brand campaign, centered on the brand DNA of "Multifaceted Beauty".

Drawing inspiration from the geometric forms of the M collection, the master creative unveiled a series of horse motifs reflecting the brand’s DNA in celebration of the Year of the Horse.

This unifying motif ensured brand consistency across the entire Greater China market, successfully translating the core idea into a multitude of physical and digital assets for the Lunar New Year season, including key visual, window display, shop fixture, PR gifts, seasonal greetings, digital advertising and more.