V&A × Chow Sang Sang Seasonal Campaign 

Contemporary Reinterpretation of Vintage Grace

Neighbour Co. was tasked by Chow Sang Sang regional team to create a Christmas campaign that expresses the brand’s commitment to embrace culture, arts and craftsmanship.

Leveraged on Chow Sang Sang’s ongoing collaborations with the Victoria and Albert Museum (V&A), Neighbour reinterpreted the museum’s iconic collection – Strawberry Thief; One of William Morris' (1834-1896) best-known pattern designs during the Arts and Crafts movement.

With V&A’s consent, the botanical motifs of Strawberry Thief were traced and recomposed in repetitive form to echo with the symmetrical elegance of the Infini Love Diamond™️. The reinterpreted patterns were applied to a multitude of touchpoints for multiple house brands across Greater China including key visual, window display, shop TV, seasonal greetings, digital advertising and more.

Chow Sang Sang Holdings International Limited |  2023