Weave Collection
Weave Collection
Neighbour Co. was tasked to develop the creative direction for the launch of Chow Sang Sang's new Weave Collection in Greater China.
Embodying resilience and the continuity of life, bamboo serves as the foundational inspiration for the new collection. Drawing directly from the spirit of bamboo weaving, the creative direction expressed the brand philosophy of Chow Sang Sang: “Sustained Vitality, Ever Rejuvenated.”