The Eight Blessings 囍緣八寶 

Neighbour Co. was tasked to develop the key visual for the launch of Chow Sang Sang's new Chinese wedding gift collection, 囍緣八寶. 

The creative strategy was rooted in the traditional Chinese ideology that a wedding signifies the foundational formation of a new family unit. To visually embody this meaningful concept of heritage and home, we moved beyond simple product display. Instead, we drew inspiration from traditional Chinese home furniture — symbols of family legacy and continuity — and meticulously fabricated a bespoke miniature set. This custom-built set served as a meaningful and culturally rich stage, elegantly showcasing the collection within a narrative that celebrates the creation of a new home and connects the gifts directly to deep-rooted cultural values.