Cheung Chau Sai Wan Community Development

腦友同行．漁有智寶 is a three years long community program that aims to raise awareness of dementia in Cheung Chau – a community with retired fishermen and encourage elderly villagers to conduct peer check-ups in day to day occasions. 

With the goal to recruit volunteers and engage elderly villagers, Neighbour Co. created an integrated identity design to launch the community program; Through exploration and research, the team conveyed the program’s objective with iconic visual concepts and developed a street stand that draws the attention and curiosity of the community.