Breathe Real

Developed by King's Phase Technologies, Beagle is a breath analyzer that measures breath ketones in just minutes, not only helping to detect fat burning rate, but also screening possible Type 1 Diabetes (T1D) in individuals under the age of 25.

Prior to launching the third generation prototype, King's Phase engaged Neighbour Co. for an integrated brand design solution that injects personality and product brand story into its game-changing technology.

Centred on the analytic feature of Beagle, we crafted a brand purpose that connects the technology with its targeted users: Beagle is the enabler for self-growth, helping users reach their goals effectively by providing a real understanding about their progress. A comprehensive identity system was created to express the brand purpose in an approachable manner, which includes the new logotype, colour scheme, brand pattern, layout guideline, website interface, as well as creative directions on product design.