AXA General Insurance Campaign

AXA's General Insurance offers holistic coverage to safeguard different aspects of life. To drive product awareness and engagement across digital channels, Neighbour Co. worked hand-in-hand with SO DON'T BORE Ltd to invite Hong Kong local renowned artist — So Wing Hong to create a lively and humorous campaign, centred around the stories of his character — Cheap Century. 

AXA Hong Kong  |  2024