7-Select Light Range Launch

To meet the growing demand for tasty, convenient options that fit active lifestyles, Neighbour Co. worked hand-in-hand with So Don't Bore to launch the new 7-SELECT Light Range series in Hong Kong.

The Light Range offers delicious, better-for-you choices with sandwiches, wraps, salads, fresh-cut fruit, protein-rich chicken breasts and soft-boiled eggs. Packaging with clear protein and calorie information enables customers to make informed choices. To drive awareness and enagements, the all-rounded campaign positioned Light Range series as the companion that empowers Hongkonger's active lifestyles.