7-Eleven Food Stall Launch

7-Eleven HOTSHOT was launched in 2009, offering a menu of local classics and favourites through its takeaway hot food counter. 

In 2023 Q3, 7-Eleven HOTSHOT (熱賣點) was rebranded as 7-Eleven Food Stall (7仔食檔). Turbocharging the revamp’s effectiveness was a major ingredient update for its iconic meal – Siu Mai, Fishball and Milk tea; a key driver for retaining existing HOTSHOT lovers while acquiring new Food Stall customers. 

Centred on the key drivers of the rebranding strategy, Neighbour Co. worked hand-in-hand with So Don’t Bore Ltd. to raise and sustain awareness of the campaign. To resonate with Gen Z and millennials, a series of content was designed with reference to Hongkonger’s childhood and young adulthood memories, a distinctive visual language was created to inject humorous and joyful emotions into the newly revamped 7-Eleven Food Stall.

7-Eleven Hong Kong  |  2023