An Eye for Exceptional

66CC is a Taiwan-based film distribution and production company founded by renowned film producer Mr. Jeffrey Chan. As the business operation grows steadily across Asia, Neighbour Co. was tasked to revamp the brand strategy and visual identity system for the brand and its subsidiaries.

The new brand concept – "An Eye for Exceptional" manifests the founder's vision for pushing the film industry forward. To bring the brand concept to life, the 66CC logo has incorporated "6" and "C" into the symbol to form a pair of eyes; a simple mark that embodies the brand's core values and culture.

To strengthen the brand architecture for 66CC, a logo system is created with interchangeable number components and colour palette. The systematic approach brings clarity to the brand architecture, and sets a strong foundation for various subsidiaries' expansion in the future.